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L2 Blog

Digital Marketing Tips & Best Practices

Check out the latest updates from our team members on how to make your business more successful.

Build a more effective dealership homepage

How to Optimize Your Dealership Homepage to Sell More Cars

By Alex Herndon | September 2, 2021

An effective automotive website will have a homepage that is simple to navigate, offers clear calls to action (CTAs), and makes it easy for customers to do business with your dealership. Here are a few optimizations you can make to immediately increase the effectiveness of your dealership’s homepage so that you can get more leads…

Writing Copy That Sells for Any Website

By Ashlan Fiester | August 5, 2021

Writing copy for your website is an essential part of running a successful business. If your site is filled with grammatical errors or doesn’t have a clear message, then visitors will quickly bounce, meaning a loss in sales for your business. The goal of your website is to get potential customers to view your website,…

The Importance of Marketing Even When (Especially When!) Your Inventory is Low

By Anne Claire Smith | July 15, 2021

In 2020, we learned how to lean into threatening circumstances and ultimately, saw the automotive industry thrive in a time when many businesses were not as fortunate. As we face a different issue in 2021 with chip shortages and reduced inventory, we must remember to once again adapt in this ever-changing market.  While it may…

How to Write Facebook Ad Copy That Converts

By Lukas Moldawsky | May 26, 2021

Why Does Writing Good Facebook Copy Matter? In the digital marketing space, Facebook has quickly become an advertising monster because of its rich user base and wide variety of ad types and advanced targeting. Not only does it have amazing targeting tactics, but it opened up a whole new world of advertising by creating a…

7 Effective Social Media Strategies for Car Dealerships in 2021

By Lauren Bissett | April 22, 2021

The digital age of social media is constantly evolving each day, and after this past year, a strong social media presence has become essential for businesses to succeed. So far in 2021, there are 3.78 billion social media users worldwide.  At Luminary 2, we dedicate time to constantly improving our current social media strategy by…

Top 5 Tips to Efficiently Communicate With Clients

By Hanna Hart | March 3, 2021

Whether you’re involved in the automotive industry or another field, utilizing strategic client communication will benefit you by helping you develop solid relationships with your clients that in the end lead to closing more sales. By working to improve your client communication skills you will be more confident in talking with people on a daily basis and, in return, be able to reach your goals faster.

How Does the Apple vs Facebook War Affect Your Business?

By Jeric Griffin | February 1, 2021

Changes to the digital marketing landscape are coming for advertising businesses after Apple announced a new iOS app requirement that has put Facebook on the defensive. In addition to Facebook publicly criticizing Apple at a level that most giant corporations rarely do, the new regulation and Facebook’s rebuttal have opened a greater philosophical debate on…

Top 7 Benefits of OTT Advertising

By Gray Clark | January 22, 2021

Unlike traditional television advertising, over-the-top (OTT) advertising is trackable, highly-targeted, and cost effective. It’s easier than ever to define an audience and engage them directly with a multitouch strategy that ties in with your existing marketing efforts.

Most Effective Facebook Ad Styles for Automotive Dealerships

By Nick Askew | December 12, 2020

Why are Facebook ads so successful? Facebook is a social media platform that boasts the largest number of users in the entire world. Out of their gigantic user-base, the social media giant has over 1.73 Billion Active Daily Users, which means these users are logging in and interacting with the platform on a daily basis.…

Best SEO Practices for Car Dealership Websites

By Sean Kennedy | November 20, 2020

Here’s how to optimize your car dealership website for search engines in order to increase the volume and quality of visitors to your website, and by extension, your dealership.

Keys to Creating Effective Car Dealership Landing Pages

By Ben Gillin | October 20, 2020

Creating a great landing page isn’t complex but if this is your first rodeo, it is helpful to have some pointers so you can get started with a strong foundation!

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