An effective automotive website will have a homepage that is simple to navigate, offers clear calls to action (CTAs), and makes it easy for customers to do business with your dealership. Here are a few optimizations you can make to immediately increase the effectiveness of your dealership’s homepage so that you can get more leads…

Writing copy for your website is an essential part of running a successful business. If your site is filled with grammatical errors or doesn’t have a clear message, then visitors will quickly bounce, meaning a loss in sales for your business. The goal of your website is to get potential customers to view your website,…

In 2020, we learned how to lean into threatening circumstances and ultimately, saw the automotive industry thrive in a time when many businesses were not as fortunate. As we face a different issue in 2021 with chip shortages and reduced inventory, we must remember to once again adapt in this ever-changing market.  While it may…

Why Does Writing Good Facebook Copy Matter? In the digital marketing space, Facebook has quickly become an advertising monster because of its rich user base and wide variety of ad types and advanced targeting. Not only does it have amazing targeting tactics, but it opened up a whole new world of advertising by creating a…

The digital age of social media is constantly evolving each day, and after this past year, a strong social media presence has become essential for businesses to succeed. So far in 2021, there are 3.78 billion social media users worldwide.  At Luminary 2, we dedicate time to constantly improving our current social media strategy by…

Whether you’re involved in the automotive industry or another field, utilizing strategic client communication will benefit you by helping you develop solid relationships with your clients that in the end lead to closing more sales. By working to improve your client communication skills you will be more confident in talking with people on a daily basis and, in return, be able to reach your goals faster.

Changes to the digital marketing landscape are coming for advertising businesses after Apple announced a new iOS app requirement that has put Facebook on the defensive. In addition to Facebook publicly criticizing Apple at a level that most giant corporations rarely do, the new regulation and Facebook’s rebuttal have opened a greater philosophical debate on…

Unlike traditional television advertising, over-the-top (OTT) advertising is trackable, highly-targeted, and cost effective. It’s easier than ever to define an audience and engage them directly with a multitouch strategy that ties in with your existing marketing efforts.

Why are Facebook ads so successful? Facebook is a social media platform that boasts the largest number of users in the entire world. Out of their gigantic user-base, the social media giant has over 1.73 Billion Active Daily Users, which means these users are logging in and interacting with the platform on a daily basis.…

Here’s how to optimize your car dealership website for search engines in order to increase the volume and quality of visitors to your website, and by extension, your dealership.

Creating a great landing page isn’t complex but if this is your first rodeo, it is helpful to have some pointers so you can get started with a strong foundation!